manual, its objective is to help people who use the brand to understand its origin, the brand values and the best ways of getting the most out of it. This brand manual is written for the benefit of those people within the easyGroup, or franchisees or licensees of the easy brand and for those who are considering buying into the brand. manual, please feel free to contact WKU Marketing and Communications within the Division of Public Affairs at () Introduction Why the WKU Brand Matters The WKU brand isn’t just a logo, and it is more than colors, mascots and taglines. WKU doesn’t only stand for Western Kentucky University. Those three letters, W-K-U. Brand Guidelines.
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